October 9, 2009

Hoodies for the masses

As I'm writing this very first post, a cool Eastern breeze is coming through the window. The precious, too short Tel Avivian autumn is here, time to put on that beloved light hoodie and that even lighter scarf that's been lying in the darkness of the closet for too many months and will be shoved back there come December and the winter.

Well, some people claim that there are only two seasons in Israel: summer and no-winter. They are right in a way. Short-sleeved t-shirts are worn here year-round and unless one lives in Jerusalem or in Safed, a wool coat isn't staple.

But there is something about the 4 seasons and the changing fashion that comes along that calls to ignore the logic. Tonight's lowest temperature in Tel Aviv is 20 degree celesius. If you come from Aberdeen this probably feels like summer to you, but here it's called a relief and an excuse to pull over those light long sleeves.

Even if you regard the coastal area as warm enough for the tank-tops that fill your suitcase, if you plan a trip to Jerusalem, the desert or the north, you need something warmer and these hoodies from Frau Blau are a great option:

An elegant, jacket-like hoodie to the left, a sportish model to the right, these soft cotton jackets are both extremely comfortable and cool enough to wear for a night out. Better yet, they are now on sale and cost only 99nis. Frau Blau's flagship store is in the hipster Gan HaChashmal quarter in South-Central Tel Aviv, in 8 HaChashmal St. The new shop is in Dizingoff 236, surrounded by fashion shores and bridal shops aplenty.

So here it is, the first entry. Nothing about the Western Wall or Dead Sea  products. This might come in the future.

1 comment:

  1. AAAAAAHHHHHHH! OMG! The one on the left is fabulous! a total must-have!

    I'm so waiting for the no-winter to start. Gotta pull out my trenches and boots.

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